Effortless Living, Curated for You

Life isn’t one-dimensional, and neither is Pure Nova. We bridge the gap between style and utility—from chic fashion and beauty essentials to precision DIY tools, toys, and luxury home spas. Discover the definitive collection for the modern British home.
Pure Nova: Your life, beautifully equipped.

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  • ★★★★★

    ''

    "So cosy & great grip!"

    "I honestly live in these now. They kept my feet bone dry during the school run in the pouring rain and the grip on icy pavements is brilliant. They are super warm lining too!"

    Caroline D.

  • ★★★★★

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    Absolutely love these lights!

    "These wall lights are simply stunning. They add such a chic, modern touch to my dining area and the warm glow is just perfect. Love them!"

    Mandy. S

  • ★★★★★

    ''

    Total game changer!

    "Instantly fixed my low water pressure! It feels powerful yet soft on the skin, and the stop button is brilliant. Looks sleek and expensive, but was so easy to fit."

    Harold. A

  • ★★★★★

    ''

    I'm happy!!!

    "Finally a toy that gets them off screens! My son loves figuring out new track layouts. The rechargeable train is a brilliant feature, saves so much hassle with batteries. Sturdy and well made."

    Alice. K

  • ★★★★★

    ''

    Exactly What I Needed

    "I’ve tried loads of these and they usually fall off, but this one stays put. I use it on the bathroom mirror to watch stuff while getting ready. Strong magnet and leaves zero marks when I move it. Spot on."

    Julia. S

  • ★★★★★

    ''

    Like wearing trainers

    "I’m on my feet for 12 hours a day and my old boots were killing me. These are a game changer. Solid toe protection but so lightweight and breathable. No more sore feet!"

    Daniel. K

  • ★★★★★

    ''

    Essential piece of kit

    "I bought this for camping trips, but it gives me such peace of mind for home emergencies too. The battery life is massive, charged my phone twice and still had power. Solid build and the radio reception is crystal clear."

    Sophia. W

  • ★★★★★

    ''

    Great fun and mess free!

    "The combs make it so easy to apply compared to regular chalks. The colours are vibrant and truly do wash out with just shampoo. Perfect for parties!"

    Jessica H.

  • ★★★★★

    ''

    Best hairtool!!

    “My hair is naturally wavy and extremely prone to frizz, especially with UK weather. Styling used to take me ages. This tool is a lifesaver—it dries and straightens at the same time, leaving my hair incredibly smooth and sleek without frying it. I get a salon-finish look in about 15 minutes.”

    Elena M.

  • ★★★★★

    ''

    Brilliant watch & peace of mind

    "I bought this for my daughter's birthday, and she hasn't taken it off. She adores the pink strap and has had great fun with the features. For me, the GPS tracker is the best part. It's surprisingly accurate and gives me so much reassurance to see exactly where she is, especially when she's playing out with friends. A brilliant purchase."

    Natalie. W

  • ★★★★★

    ''

    Smooth shave without the usual hassle

    “I always struggled with uneven shaves and irritation but this shaver made a big difference. The rotating heads follow every curve and give a clean result in one go. It feels gentle on the skin and the battery lasts well. Simple to use and finally a shave without trouble.“

    Alex. S

  • ★★★★★

    ''

    My new favourite jacket

    "I'm so pleased with this jacket. It’s not just another boring beige coat. The large collar is so stylish, and I adore that you can cinch in the waist for a more flattering shape. It’s the perfect lightweight jacket for those in-between weather days. Looks great over a skirt or with jeans."

    Shelly. O

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